Starting with a cult following in Italy, the model quickly picked up steam in the States. Nike Air Max 97 and BeyondĪfter the 97 hit the market, it didn’t take long before it eclipsed the Air Max 96. New technology, sleek lines, and a chrome finish, established the 97 as a shoe of the future. Nike would later market the shoe as being inspired by Japan’s silver bullet trains, but all it took was one look at the sneaker to see it was meant for the modern world.
With the new millennium just around the corner, the future felt like it had arrived, and the Air Max 97 tapped into this spirit. The original colorway’s reflective silver demanded attention. The rippling lines of the upper, inspired by the radiating waves made by a drop of water in a pond, gave the shoe an instantly recognizable look.
Nike air max 97 black white anthracite full#
An Air unit ran the full length of the midsole – more Air than any other Air Max model at that point in time. The Air Max 97’s design was like nothing the sneaker game had ever seen. But just two years later, Nike designer Christian Tresser would design a shoe equally iconic: the Nike Air Max 97. The release of the Nike Air Max 95 upped the ante – with the first forefoot Air units and a design so distinct it hardly needed a Nike swoosh to be recognized, the 95 was a truly radical sneaker that flew off the shelves.
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